Independent practitioners keep being told they need their own website. Accountants recommend it. Compliance advisers insist on it. The message is clear: having a professional presence that's separate from practice websites matters.
The problem is the solutions. Generic website builders like WordPress aren't designed for this—they're built for people who want blogs and constant updates. "Healthcare-specific" companies charge $200+ per month for what gets updated twice a year. Design agencies quote thousands for custom builds.
None of these fit how practitioners actually work. They don't need marketing platforms or content empires. They need their qualifications, locations, and contact information documented professionally in one place.
A practitioner's website should take fifteen minutes to set up and only need updating when something actually changes. Anything more complicated is wasting their time.
We've never understood why adding "for healthcare professionals" to a service justifies charging three times as much. We charge what's fair for what we're providing, not what we think doctors can afford to pay.
Generic website builders are powerful, but they're solving different problems. Practitioners don't need blogging platforms or marketing tools. They need a clean, professional statement of who they are and where they practice. That's what we built.
We've spent over a decade building healthcare technology in Australia. We've seen the gap between what practitioners actually need and what gets sold to them. The final straw was watching GPs get quoted $3,000+ for single-page websites they'd barely touch after launch.
GPsite is our answer: a purpose-built tool that does exactly what independent practitioners need, without the complexity, ongoing maintenance, or inflated pricing that comes with generic solutions or "healthcare premium" services.
We're based in Perth, Western Australia, and we're building this for the long term.
Questions? Email us at hello@gpsite.com.au